Cara menghitung untung bersih jualan di marketplace dan menentukan harga jual minimalHow to work out the net profit of a marketplace sale and set a minimum selling price
Omzet naik, tetapi saldo yang masuk terasa tipis? Begini cara menghitung dana yang benar-benar diterima setelah biaya admin, voucher, dan ongkir, mencari harga jual minimal dari target untung, dan membandingkan beberapa skenario.
Sales are up, but the money reaching your balance feels thin? Here is how to calculate what you actually receive after admin fees, vouchers and shipping, find the minimum selling price for a profit target, and compare several scenarios.
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Banyak penjual online baru sadar sedang merugi setelah beberapa bulan berjualan. Penyebabnya hampir selalu sama: harga jual ditentukan dari modal ditambah sedikit untung, tanpa memperhitungkan potongan marketplace, voucher yang ditanggung toko, ongkir, dan kemasan.
Untung bersih bisa dihitung sebelum produk diunggah. Kalkulator Untung Marketplace di KASKOW menghitungnya langsung di browser, tanpa data yang diunggah.
Komponen yang memotong harga jual
| Komponen | Kolom di kalkulator | Keterangan |
|---|---|---|
| Biaya admin | Admin % | Persen dari harga jual; umumnya berbeda per kategori dan jenis toko |
| Biaya layanan atau program | Layanan/program % | Bila Anda ikut program seperti gratis ongkir atau cashback |
| Biaya transaksi | Transaksi % | Biaya pemrosesan pembayaran, bila ada |
| Biaya tetap per pesanan | Biaya tetap Rp | Bila marketplace memungut biaya rupiah tetap per pesanan |
| Voucher toko | Voucher / diskon toko | Dibiayai penjual, jadi mengurangi dana yang diterima |
| Ongkir yang Anda tanggung | Ongkir ditanggung penjual | Selisih ongkir yang tidak dibayar pembeli |
| Kemasan dan lainnya | Kemasan & biaya lain | Dus, plastik, lakban, stiker, kartu ucapan |
| Modal | Modal / HPP per barang | Harga kulakan atau biaya produksi per barang |
Besaran biaya marketplace berbeda menurut marketplace, kategori produk, jenis toko, dan program yang diikuti, serta bisa berubah sewaktu-waktu. Angka awal di kalkulator hanya contoh, bukan tarif resmi. Selalu cek tarif terbaru di pusat penjual atau pengumuman resmi marketplace Anda.
Langkah menghitung untung bersih
- Buka Kalkulator Untung Marketplace dan pilih tab Hitung untung.
- Di bagian Produk, isi Harga jual dan Modal / HPP per barang. Tambahkan Voucher / diskon toko, Ongkir ditanggung penjual, dan Kemasan & biaya lain bila ada.
- Di bagian Biaya marketplace (bisa diubah), ganti angka Admin %, Layanan/program %, Transaksi %, dan Biaya tetap Rp sesuai tarif terbaru toko Anda.
- Baca hasilnya: Dana diterima, Untung bersih / barang, margin, dan ROI langsung muncul.
- Isi Jumlah terjual untuk melihat total untung dari banyak barang sekaligus.
Bila hasilnya minus, kalkulator menampilkan peringatan rugi. Itu tanda harga perlu dinaikkan atau biaya perlu dikurangi.
Contoh perhitungan (angka ilustrasi)
Sebuah kaos dijual Rp89.000 dengan voucher toko Rp5.000. Misalkan total potongan marketplace 10% (angka ini hanya ilustrasi). Modal Rp52.000 dan kemasan Rp1.500.
| Rincian | Nilai |
|---|---|
| Harga jual | Rp89.000 |
| Voucher toko | −Rp5.000 |
| Potongan marketplace 10% dari Rp84.000 | −Rp8.400 |
| Kemasan & lain-lain | −Rp1.500 |
| Dana diterima | Rp74.100 |
| Modal | −Rp52.000 |
| Untung bersih per barang | Rp22.100 (margin sekitar 24,8%) |
Perhatikan bahwa di kalkulator ini potongan persen dihitung dari harga setelah voucher. Bila marketplace Anda menghitung biaya dengan cara lain, sesuaikan angkanya agar hasil mendekati rincian di pusat penjual.
Mencari harga jual minimal
Kebalikannya juga bisa dihitung. Pilih tab Harga jual minimal, isi modal dan biaya, lalu tentukan Target untung dalam rupiah atau persen. Kalkulator mencari harga terendah yang masih memenuhi target itu setelah semua potongan, dibulatkan ke atas per Rp100.
Dengan angka ilustrasi di atas dan target untung Rp20.000 per barang, harga jual minimal sekitar Rp86.700. Ingat, biaya berbasis persen ikut naik setiap kali harga jual naik, jadi menambah untung Rp1.000 butuh kenaikan harga lebih dari Rp1.000.
Membandingkan beberapa skenario
Klik tombol Skenario untuk menambah hingga tiga skenario berdampingan, misalnya:
- marketplace yang berbeda dengan struktur biaya berbeda,
- ikut program promo atau tidak,
- harga jual normal dibandingkan harga saat kampanye.
Skenario dengan untung tertinggi ditandai Paling untung. Klik Salin ringkasan untuk menyalin hasil semua skenario ke catatan atau chat tim.
Pertanyaan yang sering muncul
Kenapa hasilnya berbeda dengan dana yang masuk ke saldo? Hasil kalkulator adalah perkiraan. Potongan sebenarnya bisa berbeda karena perubahan tarif, batas biaya, pembulatan, promo, atau biaya lain. Cocokkan dengan rincian pesanan di pusat penjual.
Bagaimana dengan biaya iklan? Bagi total biaya iklan dengan jumlah pesanan dari iklan, lalu masukkan hasilnya ke Kemasan & biaya lain agar terhitung per barang.
Bagaimana menghitung HPP bila saya memproduksi sendiri? Gunakan tab HPP per unit di Kalkulator Keuangan, lalu pakai hasilnya sebagai modal di sini.
Gambaran umum komponen biaya penjual ada juga di cara menghitung untung bersih jualan agar tidak tekor, dan alur kerja lengkap penjual ada di alur kerja penjual online dengan alat gratis KASKOW.
Many new online sellers only realise they are losing money after a few months. The cause is almost always the same: the selling price is set at cost plus a little profit, without accounting for marketplace deductions, shop-funded vouchers, shipping and packaging.
Net profit can be worked out before a product is listed. The Marketplace Profit Calculator on KASKOW calculates it right in your browser, with no data uploaded.
What cuts into the selling price
| Component | Field in the calculator | Notes |
|---|---|---|
| Admin fee | Admin % | A percentage of the selling price; it usually differs by category and shop type |
| Service or program fee | Service/program % | If you join programs such as free shipping or cashback |
| Transaction fee | Payment % | A payment processing fee, if any |
| Fixed fee per order | Fixed fee Rp | If the marketplace charges a fixed rupiah amount per order |
| Shop voucher | Shop voucher / discount | Paid by the seller, so it reduces your payout |
| Shipping you cover | Shipping paid by seller | The part of shipping the buyer doesn't pay |
| Packaging and other costs | Packaging & other costs | Boxes, plastic, tape, stickers, thank-you cards |
| Cost | Cost per item | Purchase price or production cost per item |
Marketplace fees vary by marketplace, product category, shop type and the programs you join, and they can change at any time. The starting numbers in the calculator are only examples, not official rates. Always check the latest rates in your marketplace's seller centre or official announcements.
Steps to calculate net profit
- Open the Marketplace Profit Calculator and choose the Calculate profit tab.
- In the Product section, enter the Selling price and Cost per item. Add the Shop voucher / discount, Shipping paid by seller and Packaging & other costs if any.
- In the Marketplace fees (editable) section, change Admin %, Service/program %, Payment % and Fixed fee Rp to match your shop's latest rates.
- Read the results: Payout, Net profit / item, margin and ROI appear right away.
- Fill in Units sold to see the total profit for many items at once.
If the result is negative, the calculator shows a loss warning. That is a sign the price needs to go up or costs need to come down.
Worked example (illustrative figures)
A T-shirt sells for Rp89,000 with a Rp5,000 shop voucher. Suppose total marketplace deductions are 10% (an illustrative figure only). The cost is Rp52,000 and packaging is Rp1,500.
| Line | Amount |
|---|---|
| Selling price | Rp89,000 |
| Shop voucher | −Rp5,000 |
| Marketplace fees, 10% of Rp84,000 | −Rp8,400 |
| Packaging & other | −Rp1,500 |
| Payout | Rp74,100 |
| Cost | −Rp52,000 |
| Net profit per item | Rp22,100 (a margin of about 24.8%) |
Note that in this calculator, percentage fees are calculated on the price after the voucher. If your marketplace calculates fees differently, adjust the numbers so the result comes close to the breakdown in your seller centre.
Finding the minimum selling price
You can also work backwards. Choose the Minimum selling price tab, enter your cost and fees, then set a Target profit in rupiah or as a percentage. The calculator finds the lowest price that still meets that target after all deductions, rounded up to the nearest Rp100.
With the illustrative figures above and a target profit of Rp20,000 per item, the minimum selling price is about Rp86,700. Remember that percentage-based fees rise every time the selling price rises, so adding Rp1,000 of profit takes a price increase of more than Rp1,000.
Comparing several scenarios
Click the Scenario button to add up to three scenarios side by side, for example:
- different marketplaces with different fee structures,
- joining a promo program or not,
- your normal price compared with a campaign price.
The scenario with the highest profit is marked Most profitable. Click Copy summary to copy the results of every scenario into your notes or a team chat.
Frequently asked questions
Why does the result differ from what reaches my balance? The calculator gives estimates. Actual deductions can differ because of rate changes, fee caps, rounding, promotions or other costs. Check against the order details in your seller centre.
What about advertising costs? Divide your total ad spend by the number of orders from ads, then add the result to Packaging & other costs so it is counted per item.
How do I work out the cost if I make the product myself? Use the Unit cost tab in the Finance Calculator, then use the result as the cost here.
A general overview of seller cost components is also in how to calculate net profit so you don't sell at a loss, and a complete seller workflow is in an online seller's workflow with free KASKOW tools.