Cara membuat link UTM untuk iklan, bio Instagram, dan pesan siaran WhatsAppHow to create UTM links for ads, your Instagram bio and WhatsApp broadcasts
Promosi disebar di banyak tempat, tetapi tidak tahu mana yang benar-benar mendatangkan pengunjung? Link UTM menjawabnya. Begini cara membuat link UTM yang rapi, aturan penamaan yang konsisten, dan cara membuat banyak link sekaligus.
Your promotions are spread across many places, but you don't know which ones actually bring visitors? UTM links answer that. Here is how to build tidy UTM links, keep naming consistent and create many links at once.
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Toko online atau situs usaha biasanya dipromosikan di banyak tempat sekaligus: iklan berbayar, unggahan dan bio Instagram, pesan siaran WhatsApp, newsletter, hingga halaman toko di marketplace. Masalahnya, laporan analitik situs sering hanya menunjukkan "media sosial" atau "langsung", tanpa tahu unggahan atau pesan mana yang berhasil.
Link UTM menyelesaikan masalah itu. Dengan Pembuat Link UTM di KASKOW, link dibuat di browser Anda dan riwayatnya hanya tersimpan di perangkat Anda.
Apa itu link UTM?
Link UTM adalah link biasa yang ditambah parameter di belakangnya. Alat analitik situs membaca parameter ini untuk menunjukkan asal pengunjung. Contohnya:
https://contoh.com/produk/kaos-polos?utm_source=instagram&utm_medium=social&utm_campaign=promo-akhir-tahun&utm_content=bio
| Parameter | Fungsi | Contoh nilai |
|---|---|---|
| utm_source | Asal kunjungan | instagram, whatsapp, newsletter, google |
| utm_medium | Jenis saluran | social, chat, email, cpc |
| utm_campaign | Nama kampanye | promo-akhir-tahun, peluncuran-produk |
| utm_term | Kata kunci iklan (opsional) | kaos-polos-pria |
| utm_content | Membedakan link atau versi iklan (opsional) | bio, story, banner-atas |
| utm_id | ID kampanye (opsional) | kode kampanye dari sistem iklan |
Langkah membuat link UTM
- Buka Pembuat Link UTM dan pilih Satu link.
- Tempel alamat halaman di URL tujuan. Parameter yang sudah ada di URL tetap dipertahankan.
- Isi Sumber (utm_source), Media (utm_medium), dan Kampanye (utm_campaign). Gunakan Pilihan cepat seperti instagram/social, whatsapp/chat, newsletter/email, atau shopee/marketplace agar lebih cepat.
- Isi Kata kunci (utm_term), Konten (utm_content), atau ID kampanye (utm_id) bila perlu.
- Biarkan Huruf kecil otomatis dan Spasi jadi tanda hubung aktif agar penulisan seragam.
- Klik Salin link, atau Buka untuk mengujinya.
Link yang Anda salin atau buka tersimpan di Riwayat, hingga 10 link terakhir, hanya di browser ini.
Tetapkan aturan penamaan bersama tim dan patuhi terus. "Instagram", "IG", dan "instagram" akan tercatat sebagai tiga sumber berbeda di banyak alat analitik, sehingga laporan jadi terpecah.
Contoh penamaan untuk saluran yang umum
| Saluran | utm_source | utm_medium | utm_content |
|---|---|---|---|
| Link di bio Instagram | social | bio | |
| Story Instagram | social | story | |
| Pesan siaran WhatsApp | chat | siaran-senin | |
| Newsletter email | newsletter | tombol-utama | |
| Iklan pencarian berbayar | cpc | nama versi iklan | |
| Halaman toko di marketplace | shopee | marketplace | deskripsi-produk |
Membuat banyak link sekaligus
Bila satu kampanye mempromosikan beberapa produk, pilih Banyak link dan tempel satu URL per baris di URL tujuan (satu per baris). Parameter UTM yang sama ditambahkan ke semua URL sekaligus, lalu semuanya bisa disalin.
Menjadikan link UTM sebagai QR code
Untuk brosur, kemasan, atau spanduk, link UTM bisa dijadikan QR code agar kunjungan dari media cetak ikut terukur. QR code dari link bisa langsung diunduh lewat Unduh QR, atau klik Desain QR lebih lanjut untuk membukanya di Generator QR Code dan mengatur warna serta logo. Panduannya ada di cara membuat QR code dengan logo.
Pertanyaan yang sering muncul
Apakah link UTM memengaruhi SEO? Tidak secara langsung. Namun jangan pakai UTM untuk link internal di dalam situs Anda sendiri, karena sumber kunjungan aslinya akan tertimpa dan laporan menjadi tidak akurat. Pakai UTM hanya untuk link yang disebar di luar situs.
Link UTM terlalu panjang untuk dibagikan. Link panjang tetap berfungsi. Di unggahan dan pesan, link biasanya cukup ditempel apa adanya; untuk materi cetak, jadikan QR code.
Apakah link saya disimpan di server? Tidak. Link dibuat di browser Anda, dan riwayatnya hanya ada di perangkat Anda.
Agar link Anda tampil menarik saat dibagikan, atur juga judul dan deskripsi halaman tujuan. Lihat cara menulis judul SEO dan meta description.
An online shop or business website is usually promoted in many places at once: paid ads, Instagram posts and bio, WhatsApp broadcasts, newsletters and even marketplace shop pages. The problem is that website analytics reports often only show "social" or "direct", without telling you which post or message worked.
UTM links solve that. With the UTM Link Builder on KASKOW, links are built in your browser and their history is stored only on your device.
What is a UTM link?
A UTM link is a regular link with parameters added to the end. Website analytics tools read these parameters to show where visitors came from. For example:
https://example.com/products/plain-tshirt?utm_source=instagram&utm_medium=social&utm_campaign=year-end-sale&utm_content=bio
| Parameter | Purpose | Example values |
|---|---|---|
| utm_source | Where the visit came from | instagram, whatsapp, newsletter, google |
| utm_medium | Type of channel | social, chat, email, cpc |
| utm_campaign | Campaign name | year-end-sale, product-launch |
| utm_term | Ad keyword (optional) | mens-plain-tshirt |
| utm_content | Tells links or ad versions apart (optional) | bio, story, top-banner |
| utm_id | Campaign ID (optional) | a campaign code from your ad system |
Steps to create a UTM link
- Open the UTM Link Builder and choose Single link.
- Paste the page address into Destination URL. Parameters already in the URL are kept.
- Fill in Source (utm_source), Medium (utm_medium) and Campaign (utm_campaign). Use Quick picks such as instagram/social, whatsapp/chat, newsletter/email or shopee/marketplace to save time.
- Fill in Term (utm_term), Content (utm_content) or Campaign ID (utm_id) if needed.
- Keep Lowercase automatically and Spaces to hyphens turned on so your naming stays consistent.
- Click Copy link, or Open to test it.
Links you copy or open are saved in History, up to the last 10, in this browser only.
Agree on naming rules with your team and stick to them. "Instagram", "IG" and "instagram" are recorded as three different sources in many analytics tools, which splits your reports.
Example naming for common channels
| Channel | utm_source | utm_medium | utm_content |
|---|---|---|---|
| Instagram bio link | social | bio | |
| Instagram story | social | story | |
| WhatsApp broadcast | chat | monday-broadcast | |
| Email newsletter | newsletter | main-button | |
| Paid search ad | cpc | the ad version name | |
| Marketplace shop page | shopee | marketplace | product-description |
Creating many links at once
If one campaign promotes several products, choose Bulk and paste one URL per line into Destination URLs (one per line). The same UTM parameters are added to every URL at once, and you can copy them all.
Turning a UTM link into a QR code
For flyers, packaging or banners, a UTM link can become a QR code so visits from print are measured too. The QR code for your link can be downloaded straight away with Download QR, or click Design the QR further to open it in the QR Code Generator and set colors and a logo. The guide is in how to make a QR code with a logo.
Frequently asked questions
Do UTM links affect SEO? Not directly. However, don't use UTM on internal links within your own site, because the original source of the visit is overwritten and your reports become inaccurate. Only use UTM for links shared outside your site.
The UTM link is too long to share. Long links still work. In posts and messages, you can usually paste the link as it is; for print materials, turn it into a QR code.
Are my links stored on a server? No. Links are built in your browser, and their history exists only on your device.
To make your links look appealing when shared, set the title and description of the destination page too. See how to write an SEO title and meta description.